Taxi advertising - The Facts
Why taxi advertising?
■ Your taxi advertising campaign will typically be on the road for 18 hours every day ■ A typical taxi makes over 13,000 passenger journeys per year ■ Over 80% of taxi passengers are ABC1 ■ For 95% of the time, a London taxi is in the very heart of the city ■ Taxis operate in areas of the highest population density ■ Advertising inside a taxi are on view for 14 minutes to each passenger (av. journey time ■ Compared to buses and trains, taxi advertising have the highest unprompted consumer recall rate ■ The range of taxi advertising formats can accommodate all budget levels ■ 10,500,000 adults saw a taxi last week (source: TGI)
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