Memphis & Mississippi
Fleet: 9 taxis
Location: London, Manchester and Liverpool
Format(s): Full livery, Tip-up Seat Panels, Branded Receipts
The Challenge; Encourage website traffic and stimulate travel agency footfallThe Solution: The Tourist Board invested in a series campaign that has now been running for 5 years. During that time the creative has been regularly refreshed to reflect and capitalise on the ever-changing travel market. Now there are a series of three creative treatments running concurrently.
Results: tremendous value for money - especially compared to print and radio advertising David Nicholson, Memphis Visitor Bureau
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