Regione Piemonte
Fleet: 12 taxis
Location: London
Format(s): Full livery, SuperSides, Tip-up Seat Panels, Branded Receipts
The Challenge; Capitalise on heightened interest following the Winter Olympics
The Solution: Campaign promoted the proposition break. With tradition which captured the appeal of the short break and classic Italian culture. The graphics featured images to showcase the region beautifully, and the all-over vinyl wraps helped to generate maximum impact.
Results: On seeing the taxis, Paolo Corradini, CEO of ITP Invest in Torino and Piemonte sent a message that said quite simply Just Great!!!!!!!!!!! and yes, it was followed by twelve exclamation marks!
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