Fleet: 50 taxis
Location: London
Format(s): Full livery, SuperSides, Tip-up Seat Panels, Branded Receipts
The Challenge; Raise consumer awareness and capture dataThe Solution: The fleet was launched in a spectacular event in central London and attracted much media interest. The Ambassador Drivers were able to enthuse to passengers about their advertiser, and a unique competition format utilised the branded receipts to capture invaluable consumer data for a direct marketing programme.
Results: Philippine Ambassador to the Court of St. James, Edgardo Espiritu commended the campaign for its creative and promotional initiative, and the Tourist Board have extended the campaign for an additional year.
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