Citibank

Tip-up seat panels taxi campaign

Driven around the bend

325 Citibank taxis took to the city streets at the beginning of February.

Citibank targeted the taxi passenger rather than city pedestrians and other road users. Ads appear on interior tip-up seats to be seen by city workers, investors and consumers for an average of 14 minutes per journey.

Maybe their next outdoor campaign will persuade children to use licensed taxis for themselves, so mum and dad can have the occasional night off?

Taxi Fleet: 325 Taxi (650 Tip-ups)
Format: Tip-up seat panels
Duration: 4 weeks
Location: London

Back