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Drink and driven?

After a night drinking in town, you can always rely on a licensed taxi to drive you home. No wonder then, that Corona beer have launched an ad campaign using taxis in key UK markets

Corona will be driving their message home on a fleet of 200 taxis. Not only will the striking exterior graphics catch the eye around town, but the tip-up seat ads will deliver the Corona message to taxi passengers inside too. With an average journey time of fourteen minutes, passengers won't miss the two tip-up seat panels in front of them. Over 75% of journeys don't use the extra seats, so these panels offer high visibility and a superb opportunity for Corona to communicate powerfully with their audience. To protect the finished ads from the busy taxi environment, they are encapsulated in clear film.

The Corona account went to tender last year, and Asher Moses of Taxi Promotions UK was delighted to win the contract. "Corona wanted to enhance their profile in Bristol and the increasingly important market in Northern Ireland, and we were able to supply taxi sites there, in addition to Edinburgh, Manchester and of course London."