Cayman Islands taken by storm
The Cayman Islands nestles in the usually calm, turquoise waters of the western Caribbean. Tourism has a vital role to play in their prosperity, and the UK market is key.
The storm of publicity surrounding Hurricane Paloma last month therefore threatened to decimate the tourism industry.
Having already developed campaigns with Dial A Flight for travel partners Singapore, Brazil and Etihad, the Cayman Islands joins a growing list of prestigious travel brands that appreciate the tactical impact of taxi advertising.
Their full livery campaign is now up and running for 12 months and includes tip-up seat panels and branded receipts.
Taxi advertising helps to reposition brands when negative publicity threatens, so the Cayman Islands are now bracing themselves for a much more welcome flood – holidaymakers from the UK.
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