A breath of fresh air
Taxi advertising has been used to promote all sorts of products over the years, but one of our latest clients has broken...new ground!
Shreddies Intimate Apparel offer a solution for those suffering from flatulence problems and bowel disorders.
This private and often taboo subject affects a surprisingly high proportion of the population, but is difficult to advertise using mainstream advertising platforms.
The discreet confines of a taxi interior provide an ideal opportunity to promote Shreddies, so tip-up seat panel ads and branded receipts have been rolled out in 60 taxis to compliment the SuperSide fleet in London.
We are reliably informed by the drivers that their taxis are also fitted with air fresheners to be on the safe side.
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