Serendipity
Some good things you discover when you’re looking for something else altogether – that’s serendipity.
Sri Lanka is full of good things; white sandy beaches, lush greenery, exciting adventures, amazing wildlife, a rich heritage and friendly people.
Discovering all this shouldn’t rely on accidents though, so the Tourism Authority were delighted when they received a campaign proposal from David Anderson.
It incorporated 27 SuperSide taxis, tip-up seat ads, branded receipts, campaign miniatures and the guaranteed availability of taxis for eight hours of PR use.
So now, when holiday makers are deciding where to go in 2009, Sri Lanka will be just what they’re looking for.
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