Ciao Veneto!

The Italian region of Veneto takes in the Po Valley and Venice, and the majestic peaks of the Dolomites.

As part of a heavier weight 300 taxi campaign in conjunction with Valle D’Aosta, Veneto achieved a high profile during World Travel Market at ExCel last month.
Their SuperSide taxis were clearly in evidence at the exhibition venue, and continued to promote the region throughout November.

A concerted PR push capitalised on the distinctive taxis, and the photogenic and highly sought-after replica 1:35 scale models that replicated the very same graphics as the real thing.

Now the snow is falling, ski fans will be planning their winter breaks, so all that publicity makes Veneto well positioned to attract even more visitors this year.

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