World Travel Market 2008
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 Dial a Flight Singapore Start your engines... With the Grand Prix season now in full swing, Singapore awaits its turn to bask in the FI spotlight this September. The Tourism Board have booked their own automotive hardware to showcase all that Singapore offers UK travel consumers. Their grid consists of 40 taxis targeting both London and Manchester audiences, with three themed liveries reflecting the vibrancy of the destination. The taxi campaign has been fine-tuned to incorporate full livery graphics, tip-up seat ads, replica miniature taxi models and some invaluable personal appearances from the taxis themselves to support an integrated PR campaign. More >> |
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 Dial a Flight Etihad Etihad takes off in London Award-winning airline Etihad, has launched a new taxi campaign targeting central London. The full-livery taxis have been fitted with tip-up seat ads too, and will be distributing branded taxi receipts to their passengers for the next twelve months. In direct contrast to the exceptional standards of comfort found on an Etihad airplane, the leg room in one of the limited edition Etihad campaign taxi miniatures is very modest. Measuring just 12cms long, the collectible models carry exactly the same graphic wraps as their full-sized cousins, and are bound to become highly sought after by those who know and appreciate this leading airline brand. More >> |
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 Mexico Cancun Be Positive for Mexican ad campaign A striking new multi-platform ad campaign has been launched to promote Mexico in the UK, and Cancun has been singled out to star in a 30-strong taxi fleet. The taxi campaign was planned by Be Positive and their philosophy relies upon finding the brand's "edge". For the taxi drivers, the most effective way to appreciate the edge that Cancun offers UK consumers, is to go there and experience it for themselves. More >> |
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 Missouri Return journey for Missouri The distinctive Missouri taxi livery will be seen on the streets of London for another year as Cellet Travel Services have rebooked yet again. In fact, Missouri have long appreciated the value provided by taxi advertising as their first campaign was launched in London as long ago as 1997. UK consumers are still highly sought after, so this US state is investing to promote inbound tourism as it’s a key generator of employment and revenue for the region. Almost 300,000 Missourians are employed in travel and tourism (Source: Missouri Division of Employment Security and the University of Missouri), and taxi campaigns have served the State well for the past 12 years More >> |
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 Greece National Tourist Office The true test for Greece The latest national ad campaign by the Greece National Tourist Office (GNTO) features the strapline “Greece. The true experience”. The campaign has achieved prominence in the press and outdoors, with an extended taxi fleet helping to provide invaluable standout in major cities across England and Scotland. An increased booking for almost 300 superside taxis in London, Birmingham, Manchester, Liverpool, Edinburgh and Glasgow has ensured a huge footprint across the UK, and this will be further supported by tip-up seat ads and branded receipts in two quarterly bursts this summer. The taxis will also feature prominently in GNTO PR activities, and special scale models of the taxis will be given away as highly-valued prizes and awards. More >> |
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