Ten top tips to help you get maximum value from your taxi advertising campaign
■ You can arrange for your taxis to collect visitors from airports, or shuttle conference delegates to and from venues. Your taxis can be retained for special events duties wherever and whenever you need them.
■ Taxi drivers are often asked about the branding on their vehicles. You can brief our "Ambassador Drivers" so they can engage passengers in conversation and reinforce your brand message.
■ Fully branded like the real thing, Campaign Taxi Miniatures are great promotional tools, unique gifts or distinctive prizes. Our hand-finished scale models are incredibly popular.
■ With such an extensive fleet, TPUK can occasionally offer late space deals. To take advantage, you'll need to make a quick decision as opportunities are offered on a first come, first served basis.
■ Some taxi formats can be rolled out and on the streets in a matter of hours whilst others involve sophisticated production processes to provide maximum impact.
■ You can target particular communities, cities, stations or airports. All our taxis have a home base, so can be selected by very specific geographic preferences.
■ The more taxis in your campaign, the greater the impact. TPUK can advise you on critical mass for your campaign, and larger fleets qualify for additional discounts.
■ Inevitably, the longer your taxis are on the road, the more opportunities you have to influence your audience and firmly establish your brand in their minds.
■ You can supply finished artwork for your taxi campaign to our specifications and design templates, or we can create the campaign graphics for you.
■ If you're looking to generate press interest, taxi advertising is ideal. Gleaming taxis are incredibly photogenic - particularly with a model, trade personality, VIP or prize winner inside.
For a specific quotation or taxi campaign planning advice, please call our Advertiser Services Teams in London or Liverpool or email us at sales@taxipromotions.com
Back